Tokyo-based Metaplanet is forming a strategic board of advisors with Eric Trump as one of the appointees, as the company continues to spur bitcoin (BTC) adoption, according to a press release on Friday.
“We are honored to welcome Eric Trump as the first member of our Strategic Board of Advisors and look forward to welcoming him to our annual meeting,” said Simon Gerovich, Representative Director of Metaplanet Inc, in the release.
“His business acumen, love of the Bitcoin community and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision of becoming one of the world’s leading Bitcoin Treasury Companies.”
The newly established board will comprise influential voices, speakers and thought leaders, though Metaplanet did not share specifics.
Trump, son of President Donald Trump, has emerged as a key figure in recent months mainly after his ties to World Liberty Financial, a Trump family crypto venture launched in September 2024. He has since publicly endorsed bitcoin and ether (ETH) investing on X.
Metaplanet holds over 3,200 BTC as of Friday, after their latest reported purchase on March 18 when they acquired an additional 150 BTC for approximately 1.8 billion yen (around $12.5 million at the time).
